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The Archive
Independent writing on media, craft, and the cost of attention.
104 posts 6 writers
Sponsorship without the sellout
How three small publications structured advertising their readers did not resent.
Field notes from a print revival
An annual issue, 3,000 copies, sold out in nine days. The numbers behind it.
Writing for the second read
Editing for the person who comes back in a year, not the one skimming today.
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The reporter who stopped chasing scoops
Six months of slow reporting, and what it did to her sourcing.
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A designer inside a newsroom
What changes when the person setting the type sits in edit meetings.
