The quiet economics of a one-person publication
Five years of a paid newsletter, and what it taught me about pricing, churn, and the cost of caring about design.
Erin Laurier
Founding editor. Writes about independent media, typography, and the business of attention.
Members
The archive is the product
Why back catalogues outperform launches, and how to structure one people actually browse.
The reader you never hear from
Ninety-four percent never reply. Designing for them changes every decision.
Members
What a correction should cost you
Publishing errors in public is cheaper than the alternative. A policy worth copying.
Paper, and what replaced it (2)
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Why the corrections page matters (2)
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Against the launch (2)
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A schedule you can actually hold (2)
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On keeping the archive open (2)
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Subscriptions, six years in (2)
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What a house style is for (2)
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The cost of a second read (2)
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Notes on a smaller masthead (2)
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Type, before layout
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Pricing for a niche you can name
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The photograph does the work
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A shorter weekly letter
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