The quiet economics of a one-person publication
Five years of a paid newsletter, and what it taught me about pricing, churn, and the cost of caring about design.
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The Archive
Independent writing on media, craft, and the cost of attention.
104 posts 6 writers
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What editors owe their readers now
Trust is the only moat left. A conversation about corrections, sourcing, and saying less.
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The archive is the product
Why back catalogues outperform launches, and how to structure one people actually browse.
A grammar for small newsrooms
House style is a compression algorithm. Here is one that survived four writers.
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Interview: leaving the masthead
After eleven years at a national desk, she went independent. The numbers surprised her.
Type is the interface
Publishers keep buying illustration budgets when the typography was the problem.
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Notes on a slower publishing calendar
Twelve posts a year, each one edited three times. A year of results.
The reader you never hear from
Ninety-four percent never reply. Designing for them changes every decision.
Concrete, cameras, and credibility
Photography budgets are shrinking. Architecture stock is not the answer either.
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Pricing a niche you can name
The smallest viable audience, and what it will pay for specificity.
Letter from a shrinking city desk
Local reporting is not dying evenly. A dispatch from three newsrooms that adapted.
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What a correction should cost you
Publishing errors in public is cheaper than the alternative. A policy worth copying.
Sponsorship without the sellout
How three small publications structured advertising their readers did not resent.
Field notes from a print revival
An annual issue, 3,000 copies, sold out in nine days. The numbers behind it.
Writing for the second read
Editing for the person who comes back in a year, not the one skimming today.