The quiet economics of a one-person publication
Five years of a paid newsletter, and what it taught me about pricing, churn, and the cost of caring about design.
Business
Pricing, sponsorship, and the economics of small publications.
Paid
Pricing a niche you can name
The smallest viable audience, and what it will pay for specificity.
Sponsorship without the sellout
How three small publications structured advertising their readers did not resent.
Members
The reporter who stopped chasing scoops
Six months of slow reporting, and what it did to her sourcing.
Members
The correction that doubled our conversions
Publishing a mistake in full, and what happened to the paid tier that week.
A shorter weekly letter (3)
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What a house style is for (2)
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Paper, and what replaced it
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